VR and AR Innovations
Aegon Virtual Reality Candidate Experience Journey
ID | |||
| 54 | |||
Submitted to Category | |||
| VR and AR Innovations | |||
Project Title | |||
| Aegon Virtual Reality Candidate Experience Journey | |||
Project Client | |||
| Aegon | |||
Project Description | |||
| Cradle (R&D team of the Academy for Digital Entertainment) realized a virtual world for the Samsung Gear VR based on the Aegon candidate journey, in order to provide candidates with a unique and innovative Aegon experience. In doing so, we turned the Aegon application journey into a digital memorable experience to attract new types of employees. ‘Experience a day at Aegon in VR’. Creating an enriching Aegon customer experience journey, by means of real-time CG VR and 360o movies, so that candidates feel like having worked at Aegon. A cinematic based building experience is created in which a water based surrounding will slowly become the main hall of the Aegon building (experience the beauty and size of the main hall). In the building the candidate can access different 360O picture and movie experiences of important candidate touchpoints and feel present among Aegon staff. The candidate is, among others, part of a lunch meeting to experience an informal meeting with future colleagues while being able to peek around to witness how people behave, dress and enjoy the high quality of food offering. Several 360 pictures can be accessed to experience other important candidate touchpoints (e.g., the Aegon candidate interview room). Tech dimensions: (a) Sensory: Vision: 360 animated movie, Sound: 360o building and menu interaction sounds and Aegon music. (b) Interaction: interactive (growing) building and menus passive interaction (part of movie experiences). (c) Control: teleportation movements (doors to different VR movie experiences) (d) Manipulation: no (under construction with artwork). VR devices: (1) Samsung Gear HMD, (2) Samsung 360 Gear camera. Engine: Unity Credits: Aegon: Paul Visser (talent acquisition manager), Esther van der Hoorn (customer Experience Manager), Guus Ekelenkamp (Manager Recruitment, Learning & Development) and all employees who helped with the VR movies. NHTV: Marnix van Gisbergen (project lead), Martin walker (technical lead), Oscar Bastiaens (360-degree video lead), Joey Relouw (artist), Wouter de Graaff, Kevin Hutchinson (programmers) | |||
Project Motivation | |||
| A lot of large companies and sectors have difficulties to attract a new type of young talented employees due to fierce competition and a less attractive (old fashioned) image. This project optimizes the candidates experience journey in an innovative way to get the best candidates and to let them feel being part of the company as from the start. However, an innovative candidate experience is difficult to realize with traditional media. To do this, this project digitally captured all important experience moments to create a VR Candidate Journey. Especially for international companies it can save time and money as it enables candidates to already experience the company culture without having to travel abroad. Because of the use of Samsung gear VR it is easy accessible for a large target audience. | |||
URL with more info / demo / video | |||
| cradle.nhtv.nl | |||
Name | |||
| Dimph de Feijter | |||
Company | |||
| NHTV, Breda University of Applied Sciences (Academy for Digital Entertainment - Cradle) | |||
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