VR and AR marketing campaigns
TommyXGigi Collection in 360°
ID | |||
| 80 | |||
Submitted to Category | |||
| VR and AR marketing campaigns | |||
Project Title | |||
| TommyXGigi Collection in 360° | |||
Project Client | |||
| Tommy Hilfiger | |||
Project Description | |||
| On September 10th 2016, during the New York Fashion Week, Tommy Hilfiger and supermodel Gigi Hadid launched their much-anticipated collaboration with the TommyXGigi Collection. To celebrate this release and the design debut of Gigi Hadid, WeMakeVR created a behind the scenes 360° video on set with the supermodel, showing off the new line. Goal of the 360° video was to release it online during the sale of the collection, giving fans a peek behind the curtains on the motivation, styles and design choices of the new clothes. | |||
Project Motivation | |||
| This 360° video aimed to boost the public interest in the new Tommy Hilfiger collection, as well as giving devoted fans a chance to get closer to Gigi Hadid and her thoughts on the new line. The video purposefully balances an introduction and sneak preview of the collection with an interview with Gigi as well as showing her charisma on the set. At the time of the sale and the release of the 360° video, online traffic to Tommy Hilfiger’s website and Facebook page was increased with 900%. Where normal online campaigns from Tommy Hilfiger reach an average of 20.000 viewers, the 360° video reached well over 100.000. This makes it a great showcase for the marketing potential of 360° videos. | |||
URL with more info / demo / video | |||
| https://www.facebook.com/tommyhilfiger/videos/10153986849010686/ | |||
Name | |||
| Mart Maes | |||
Company | |||
| WeMakeVR | |||
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